Web analytics is the science (the “math” part), with a little touch of “art” to get it to make sense (the “experience” part) of determining who’s doing what on your site, where they’re doing it, how much time they spent doing it, and other factors that give us actionable insights. There’s a lot more to it but with this type of information we can make changes in varying degrees to enhance the performance of your site and improve the visitor’s experience.

Analytics Is Not Statistics

Analytics is the step that comes right after gathering the raw data; statistics. Visitor data is gathered in “log files” and “page tags” and only tells us “what happened”, often in the vaguest of terms. So once we’ve collected that data it must be analyzed to determine what it’s telling us. Numbers remove the subjective element from the improvement process and make it possible to confidently proceed with site changes, additions, or deletions on a “Go-No-Go basis.”

The backbone of any online effort is analytics. Without data and proper analysis of it we’re left groping in the dark for our next action. It drives everything else and everything else depends upon what is gleaned from the traffic analysis. Working together we’ll develop an overall marketing plan if you don’t already have one. If you do, we’ll work with you to understand your goals and design an analytics program that helps you reach those objectives.

Web Analytics Improves Response Rates

A good campaign monitored poorly results in lost sales. Typically, depending upon the value of your targeted conversion, a good analytics program will more than pay for itself with just a portion of the additional sales it generates. Can you afford it? You’re already paying for it in lost sales so let’s see what we can do to put that money back in your pocket!

Call now at 214-213-7445. The conversation is free!

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Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons,Tyler and Preston, also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com.