Simple Marketing Plans (Dallas, TX)

A good campaign, marketing or military, requires thorough and proper advance planning. Try building a house without a set of proper blueprints. You’ll get what you get. Any good builder will tell you that the most important step in the building of a structure—right after the blueprints—is the foundation. If the foundation is not level then there’s nothing in the world you can do to make the rest of the house go up as it should. Is the point obvious?

Any business regardless of size needs a written, well thought out marketing plan in order to maximize the return on dollars spent to acquire new business. What gets written down gets done.

Do you have a written marketing plan that takes into consideration your markets, the appropriate marketing channels and your budget or are you “winging” it as you go because that’s the way you’ve always done it?

The minimal cost of having a marketing plan written should be more than offset by the increased return on marketing dollars properly placed, increasing the return you’ve been experiencing. Even if what you’ve been doing works very well, could it be improved? Don’t you owe it to yourself to find out?

Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com