How Much Did Your Savings Cost You? (Dallas, TX)

By Phillip Crum | May 6, 2008

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So you saved a nickel on your direct mail program, huh? You should be proud. You saved your company a little change and you deserve your kudos. Or do you?
Here’s the time-tested and proven facts:

Color sells better than black and white.
Personalization improves response rates.
Data segmentation greatly improves response rates.
Doing all of the above increases the [...]