So you saved a nickel on your direct mail program, huh? You should be proud. You saved your company a little change and you deserve your kudos. Or do you?
Here’s the time-tested and proven facts:

Color sells better than black and white.
Personalization improves response rates.
Data segmentation greatly improves response rates.
Doing all of the above increases the size of the average purchase.
It increases the frequency of purchases.
And it improves market perception of your brand.

So you skimped on …