We can justify just about anything, can’t we? A good salesman knows that people  make decisions with emotion (and salesmen are the worst!) and justify those decisions with reason or logic. It’s the emotional angle that drives our want and the logical argument for it fuels the need.
We’re a sorry lot, aren’t we?
But there have to be boundaries as when Clint Eastwood says, “a man’s gotta know his limits.” So, when someone tells you that …

A good campaign, marketing or military, requires thorough and proper advance planning. Try building a house without a set of proper blueprints. You’ll get what you get. Any good builder will tell you that the most important step in the building of a structure—right after the blueprints—is the foundation. If the foundation is not level then there’s nothing in the world you can do to make the rest of the house go up as it …