Networking Group, Link_DFW, Is Worth Your Time (Dallas)

August 3, 2008 · Filed Under Casino Night, Sales Training · Comment 

Familiar with “Ning”? It’s a relatively new website that allows anyone to create their own, private, online social network. Why do that? More flexibility in access to other members, more freedom in creativity, things like that. If you’re a member of LinkedIn you already know the limitations imposed on the membership. While they’re in place for good security reasons they do place severe limitations on your access to each other, especially if you’re in it for the serious networking opportunities.

Enter Ning. Enter Chuck Zdrojowy. Chuck wanted just that; a bit more freedom and flexibility in his online networking efforts so he started his own version of what he thought the LinkedIns of the world should be offering him. Then he opened it up to the rest of us. Link_DFW is the local chapter and there are chapters springing up all over the country.

Local networking maven, Cher Lon Malik, spearheaded the creation of the DFW chapter and drives it’s monthly meeting. The meeting is free, you cover your own expenses at the cash bar. The meeting is usually held in a far North Dallas watering hole but occasionally meets elsewhere such as the planned boat cruise on Lake Grapevine in September, and Casino Night at Sir Speedy Walnut Hill in October.

Good people, upbeat tempo and atmosphere to the meetings, and a genuine understanding of what true networking is, and isn’t! I think you’d like it. Come visit us once and you be the judge. It’s free!

Tags: ,



Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com

Copyright © 2006-2008 Phillip Crum | Comment | Email This Post Email This Post | JobSearchDocs

What Prospect Traits to Use to Select New Accounts? (Dallas)

June 27, 2008 · Filed Under Sales Training · Comment 

Chief Idea Officer of MarketingMeasureJust answered a question on LinkedIn about what characteristics a sales rep should look for in selecting potential new accounts. Aside from the usual profile traits: gender, location, age, income, industry codes and such this is what I offered up:

1. Are they “nice” people? ( I send the mean ones to my competitors.)
2. Is there sufficient profit potential?
3. Are there reciprocal opportunities?

I’ve spent more than 20 years in sales dealing with all sorts of folk and I decided quite some time ago to give the unhappier, fussy ones the opportunity to find a better business partner.

A barely profitable account requires as much or more time and resources as a fat account does. Doesn’t it make sense to size ‘em up first then chase the money?

Since smart entrepreneurs realize the importance of “who you know” or networking, they develop accounts to whom they can refer business if at all possible. The recipients of those referrals tend to be grateful and send more business making the account all the more profitable.

Tags: , ,



Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com

Copyright © 2006-2008 Phillip Crum | Comment | Email This Post Email This Post | JobSearchDocs

Designer Networking Groups (Dallas, TX)

April 20, 2008 · Filed Under Marketing Tools, Random Thoughts, Sales Training · Comment 

Chief Idea Officer of MarketingMeasureBuilding a networking group can be a very satisfying and profitable undertaking. That pre-supposes a couple of crucial points.

That you practice a form of networking far beyond mere, “card-swapping”.

That you have the right people in your network.

    Understand What Networking Really Is

    Networking done properly is not about showing up at the same dull meeting each week. The standard mindset requires you hand out your business cards and deliver your sound bite in the hopes that someone will take pity on you and refer someone your direction. By it’s true name this is called,

    Read more

    Tags: , ,



    Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com

    Copyright © 2006-2008 Phillip Crum | Comment | Email This Post Email This Post | JobSearchDocs