Email: How Hard Can It Be? (Dallas, TX)
Seth Godin, master marketing pundit and velvet-throated soothsayer recently published a lengthy list of do’s and don’ts for email marketers. All good points, some of them reaching a bit, others dead on. But Seth isn’t the first to publish such a list and he won’t be the last. One of the ways you can tell [...]
Solid Foundation Necessary For Efficient Marketing (Dallas, TX)
I attended a local seminar last week given by ExactTarget, the world’s premier email marketing service provider. ET has a traveling medicine show and the nomadic lot stopped in Dallas. Joel Book, ExactTarget’s Director of eMarketing Education was the ring-leader and he and his crew staged a fine event.
Far and away the best thought I [...]
Leveraging Marketing Tools For Small Business (Dallas, TX)
A small business has to take advantage of every opportunity and angle that comes along. Small business usually means small marketing budget and while the internet has leveled the playing field, on some levels, for all players the fact remains that big business has fatter wallets and can afford to do more things on that [...]
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