Further clarification and additions to the 2003 CAN-SPAM act are in play so if you’re doing any email activity you should be aware of the notes below. This is an excerpt from “The Original Copy”, Franchise Service’s monthly news and update publication to the entire Sir Speedy Printing and Marketing Services ownership network. Probably a good idea to memorize these things, then review the original Spam laws just in case you’re ever on a quiz …

I attended a local seminar last week given by ExactTarget, the world’s premier email marketing service provider. ET has a traveling medicine show and the nomadic lot stopped in Dallas. Joel Book, ExactTarget’s Director of eMarketing Education was the ring-leader and he and his crew staged a fine event.
Far and away the best thought I was able to take away from the day was a diagram of foundational marketing tactics that summed up what is …

A small business has to take advantage of every opportunity and angle that comes along. Small business usually means small marketing budget and while the internet has leveled the playing field, on some levels, for all players the fact remains that big business has fatter wallets and can afford to do more things on that playing field than the small business owner. So what’s an entrepreneur to do?
Leverage is the answer. Certain tools are capable …

Conventional e-mail marketing wisdom says don’t send out your e-mail distributions out on Monday or Friday, those being two of the busiest days of the week for your prospects. Inboxes are liable to be crammed full of e-mail, either from the weekend or from those trying to get in their last Cialis sales before the weekend. Either way, your e-mail stands a higher chance of falling victim to the delete button on those …