Some of the following links for white papers point to the web site of the owner who authored them; some of them are stored on our server. The papers can be downloaded via the links below. They do not belong to us but the authors are all quite happy to have us point to and further distribute their work. We do not claim any of the papers below as our own work and the authoring credits within each remain unaltered. Here we go!
- An Insider’s Guide To Internet Viral Marketing Techniques For Book Publishers
- CAN-SPAM Update
- Cross-Media Strategies
- Marketing Campaign Management
- Another good essay on Persuasion Architecture-(2007) from the Eisenberg’s at Futurenow, Inc. Anything by the brothers Eisenberg is worth the read.
- Comscore’s paper on cookie deletion (2007) …and how it impacts traffic measurement can be found here.
- Online Forms Measurement-Michael Kelleher
- Measuring Multimedia Content in a Web 2.0 World-Eric T. Peterson of Web Analytics Demystified and Michiel Berger, Chief Innovations at Nedstat explore the emerging direct measurement model for multimedia content by examining several common business cases for deploying video.
- Web Analytics: A Day a Month -Sponsored by Tableau Software. This document is a short companion piece to the American Marketing Association presentation on the same topic. Registration required for download.
- Customer Experience and Web Management-Eric Peterson
Book Publishing
Email Marketing
Integrated Marketing
Site Architecture
