Some of the following links for white papers point to the web site of the owner who authored them; some of them are stored on our server. The papers can be downloaded via the links below. They do not belong to us but the authors are all quite happy to have us point to and further distribute their work. We do not claim any of the papers below as our own work and the authoring credits within each remain unaltered. Here we go!

Book Publishing

• An Insider’s Guide To Internet Viral Marketing Techniques For Book Publishers

Email Marketing

• CAN-SPAM Update

Integrated Marketing

• Cross-Media Strategies
• Marketing Campaign Management

Site Architecture

• Another good essay on Persuasion Architecture-(2007) from the Eisenberg’s at Futurenow, Inc. Anything by the brothers Eisenberg is worth the read.

Web Analytics

• Comscore’s paper on cookie deletion (2007) …and how it impacts traffic measurement can be found here.
• Online Forms Measurement-Michael Kelleher
• Measuring Multimedia Content in a Web 2.0 World-Eric T. Peterson of Web Analytics Demystified and Michiel Berger, Chief Innovations at Nedstat explore the emerging direct measurement model for multimedia content by examining several common business cases for deploying video.
• Web Analytics: A Day a Month -Sponsored by Tableau Software. This document is a short companion piece to the American Marketing Association presentation on the same topic. Registration required for download.
• Customer Experience and Web Management-Eric Peterson

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Phillip Crum is the Chief Idea Officer of MarketingMeasure located at 2414 Arbuckle Court Dallas, TX 75229, and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons,Tyler and Preston, also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com.