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Marketing Support
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Points of Interest
Micro-Sites
- Ad Specialties In Your Marketing Plans - The proper use of “trash trinkets” in your business growth.
- Direct Mail To Leverage Your Marketing - Designing and implementing Direct Mail to boost your marketing success.
- Integrated Marketing and Its’ Position In Your Sales and Marketing Efforts - Integrated Marketing: What it is and how to use it.
- JobSearchDocs - Site offering free BC’s, resumes, etc.
- Large Format Digital Printing and It’s Uses - Using large format digital printing to grow your business.
- Small Format Digital Printing and Your Database - Using your database and Small Format Digital Printing to wildly succeed.
Recent Posts
- Think Positive Here Or Go Somewhere Else (Dallas, TX)
- Reputation Management For SMB (Dallas, TX)
- Maximizing Personal Productivity (Dallas, TX)
- Database Marketing For SMB (Dallas, TX)
- Did We Just Elect This? I Don’t Think So (Dallas, TX)
- Database Management For Small Business (Dallas, TX)
- New Direct Mail Regulation Explained (Dallas, TX)
- Make Your Direct Mail Work Overtime! (Dallas, TX)
- Zebra Printing and Sir Speedy Walnut Hill Merge! (Dallas, TX)
- Four New CAN-SPAM Rules For Email (Dallas, TX)
Resources and Research
The pivotal, foundational, hub of a customer-centric marketing effort. A Persona is not about an individual, it’s a common buying process shared by a group of people that may have not a lot more in common than how they go about buying something. Read more about Personas and Scent trails; click here.
A buyer has a buying process. You have a selling process, and when they don’t align perfectly you lose the sale. Conversion scenarios are all about designing selling processes that lead your buyers down their buying process to a point where they get what they want, from you! Win-win. Read more about Conversion Scenarios; click here.
Read more about some of our clients and how they’ve used the Optimal Conversion Strategiesprogram to positively impact their marketing programs. Click here for OCS case studies.
Here’s a growing collection of white papers, and links to white papers that you may find helpful. If you find a white paper that we’ve not seen yet please drop us a line and let us know where to find it. Click here for access to the white paper library.
Copyright © 2006-2008 Phillip Crum |
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Analytics-Websites
- Avinash Kaushik-Occam’s Razor - Technician, Avinash kaushik on website analytics and other web thoughts.
- Eric Peterson-Web Analytics Demystified - One of the guys that started it all, Eric Peterson; gifted author, speaker, beer-taster.
- Judah Phillips-Web Analytics Blog - Web analytics expert, Judah Phillips
- Web Analytics Association - The industry leading analytics association.
Campaign Testing
- Marketing Experiments - The current authority on website page testing and improvement.
Email Marketing
- Jeanne Jennings - Email marketing expert, author, and speaker.
- Marketing Sherpa - Industry leader in email marketing, landing pages, conversion and case studies.
Search Engine Marketing
- Bill Hartzer-SEM - Search marketing expert, Bill Hartzer’s, best thoughts.
- Tony Wright’s Blog-”Shaving Occam” - SEO/PPC expert Tony Wright pontificates on topics of interest.
- WebMasterWorld - The absolute place to begin a study of search engines and search marketing.
Website Architecture
- Bryan Eisenberg-Future Now - Building user friendly, effective website architecture.
Website Usability
- Jakob Nielsen - Jakob Nielsen, the grandfather of website usability on creating useful, easy to navigat, websites.
- Steve Krug - Website usability explained by a master, to the common man!