Resources and Research
The pivotal, foundational, hub of a customer-centric marketing effort. A Persona is not about an individual, it’s a common buying process shared by a group of people that may have not a lot more in common than how they go about buying something. Read more about Personas and Scent trails; click here.
A buyer has a buying process. You have a selling process, and when they don’t align perfectly you lose the sale. Conversion scenarios are all about designing selling processes that lead your buyers down their buying process to a point where they get what they want, from you! Win-win. Read more about Conversion Scenarios; click here.
Read more about some of our clients and how they’ve used the Optimal Conversion Strategiesprogram to positively impact their marketing programs. Click here for OCS case studies.
Here’s a growing collection of white papers, and links to white papers that you may find helpful. If you find a white paper that we’ve not seen yet please drop us a line and let us know where to find it. Click here for access to the white paper library.
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Phillip Crum is the Chief Idea Officer of MarketingMeasure located at 2414 Arbuckle Court Dallas, TX 75229, and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons,Tyler and Preston, also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com.
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