Resources and Research

Personas

The pivotal, foundational, hub of a customer-centric marketing effort. A Persona is not about an individual, it’s a common buying process shared by a group of people that may have not a lot more in common than how they go about buying something. Read more about Personas and Scent trails; click here.

Conversion Scenarios

A buyer has a buying process. You have a selling process, and when they don’t align perfectly you lose the sale. Conversion scenarios are all about designing selling processes that lead your buyers down their buying process to a point where they get what they want, from you! Win-win. Read more about Conversion Scenarios; click here.

Case Studies

Read more about some of our clients and how they’ve used the Optimal Conversion Strategiesprogram to positively impact their marketing programs. Click here for OCS case studies.

White Paper Library

Here’s a growing collection of white papers, and links to white papers that you may find helpful. If you find a white paper that we’ve not seen yet please drop us a line and let us know where to find it. Click here for access to the white paper library.


Copyright © 2006-2008 Phillip Crum | Email This Page Email This Page | JobSearchDocs