We Do Business With An Attitude, Not a Company (Dallas, TX)

Moments ago a young lady called and inquired as to whether or not we could complete a job for her by Monday morning. Seems she has a tradeshow to attend and is up against a deadline. Not an unusual request. She went on to explain that the facility she’s been dealing with for quite some time had just informed her that, “they were too busy” to accomodate her request.

Rail all you want about the lousy state of customer service in America but it does have its silver lining. Every time the uninformed dish out a response like the one above, it presents another opportunity for me to increase my business. We will never, ever, tell someone we can’t get their job done in time. There’s always a way to get it done.

A business is not four walls and the furniture within, it’s you! It’s not the highly polished image your marketing department carefully crafts for public consumption, it’s you. It’s not the bottomless budget you have to spend on R&D, it’s you.

Corporations routinely spend millions of dollars in print media, direct marketing, radio and TV advertising all just to get the phone to ring. And it all goes right down the porcelain water device when someone answers the phone and recites what it is their business “can’t” do for the caller.

Too bad for America that more people just don’t have the “can-do” spirit towards their customers. Just keep telling ‘em what you can’t do and send ‘em my way! We’ll keep on giving people what they want, when they want it. How hard can this be??

Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com