Four New CAN-SPAM Rules For Email (Dallas, TX)

By Phillip Crum | October 3, 2008
Filed Under Email Marketing, Integrated Marketing · Comment 

Further clarification and additions to the 2003 CAN-SPAM act are in play so if you’re doing any email activity you should be aware of the notes below. This is an excerpt from “The Original Copy”, Franchise Service’s monthly news and update publication to the entire Sir Speedy Printing and Marketing Services ownership network. Probably a good idea to memorize these things, then review the original Spam laws just in case you’re ever on a quiz show or something. Here ya go.

  1. The opt-out process must be streamlined so people can unsubscribe in one click and you can’t ask for additional information or a fee during the opt-out process.
  2. P.O. boxes are now valid as a physical address that can be displayed in e-mail messages.
  3. CAN-SPAM applies to businesses as well as individuals by defining the word “person” as “an individual, group, unincorporated association, limited or general partnership, corporation or other business entity.
  4. Multiple-sender e-mails, those that are sponsored, contain advertising, or are written and sent by multiple companies or individuals, now must designate one company as the sender who will have full responsibility for removing opt-out e-mail addresses from the mailing list.

Forget prison time, the financial penalties for failure to follow the rules of proper email procedure are crippling. Make sure you follow them to the letter and that your email provider is doing the same. Assume nothing!

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Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com

Copyright © 2006-2008 Phillip Crum Comment | Email This Post Email This Post | JobSearchDocs

Sales Training 101: What NOT To Do (Dallas, TX)

By Phillip Crum | October 2, 2008
Filed Under Sales Training · Comment 

Here’s a little something someone grabbed off of LinkedIn and sent to me. Not sure who wrote it, hence the lack of credit but it’s worth a look so here it is. Sometimes we are our own worst enemies, yes?

I have a funny true story that I believe is what makes every one hate us sales people. Managers that require this type of closing from their sales people have no business being managers. They obviously don’t no how to hire and train people well enough to properly sell the product.

I went into a Jaguar dealership to buy a car. (I know, “car sales” here we go. Sorry car sales professionals, again, these are the managers that hurt your industry, and make it hard for you people that are doing it right.)

Being a very seasoned salesman and sales manager, I thought I would make it easy on this kid. I said “Here is the deal. I want this Jaguar, at this price, with this down, and this per month. My hot buttons are: I would like to not have you go back and forth to your boss trying to up sell me. Don’t ask for the keys to my trade-in so you can hold me hostage until you are certain you can’t sell me. And, don’t do a if I do… will you buy today close on me, because you don’t have to. I’ll tell you right now that if you give me my terms on the car I want, I WILL BUY TODAY!”

…Read the rest of the article; click here!

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Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com

Copyright © 2006-2008 Phillip Crum Comment | Email This Post Email This Post | JobSearchDocs

The 4 Rules For Clean Living (Dallas, TX)

By Phillip Crum | September 29, 2008
Filed Under Random Thoughts, Sales Training · Comment 

My long-time, good friend, Mike Messerli, Associate Pastor Extraordinaire at Crossroads Bible Church in the northwest Lewisville area, came up with “The 4 Rules” a handful of years ago and I think it bears publication in this fine rag of a journal I call my own. What’s it got to do with growing your business? Everything.

Hope it helps you and yours.

The Four Rules:

1. It’s all about me.
2. Everyone else thinks Rule #1 applies to them also.
3. We all need a new god because the one we worship now isn’t working (see Rule #1).
4. Sin is defined as any attempt to re-institute Rule #1.

Mull that over for awhile and see where it takes ya. May God richly bless the whole lot of ya.

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Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com

Copyright © 2006-2008 Phillip Crum Comment | Email This Post Email This Post | JobSearchDocs

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