Digital Printing, Digital Press, What? (Dallas, TX)
Confused by the terms commonly used to describe non-offset printing? Well let’s straighten that out right now. Digital Printing is the term most commonly used to describe documents produced in an electronic, non-offset environment, typically a color copier by another name. Sort of.
So is all digital printing done on a digital press, and what is a digital press?
No, not all digital printing is done on a digital press. There are very few, true digital presses. Most of what is produced and called digital printing is done on color copiers. A digital press is a machine that looks a lot like a copier because his ancestors were indeed copiers, but the method in which the image is created, cmyk mode, is done in exactly the manner in which offset printing produces a cmyk process color image. That makes it a true press by definition.
So when would you produce a cmyk image on an offset press vs. a digital press? Use an offset press when the run lengths typically exceed about 5,000 or you have plenty of time or 1-to-1 personalization is not wanted. Use a digital press (like a Canon ImagePRESS 6000) when your run length is less than 5000, you want personalization on each piece, or you don’t have the time for the offset printing cycle.
Got it?
Tags: digital, Press, PrintingPhillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com
Copyright © 2006-2008 Phillip Crum | Comment |
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Email: How Hard Can It Be? (Dallas, TX)
Seth Godin, master marketing pundit and velvet-throated soothsayer recently published a lengthy list of do’s and don’ts for email marketers. All good points, some of them reaching a bit, others dead on. But Seth isn’t the first to publish such a list and he won’t be the last. One of the ways you can tell a relatively simple subject is being worked to death is by the volume of similar blog and article topics and content. Most articles on email marketing don’t vary by much and in fact I contend that if we applied all the filters and rules that are offered up to sanitize email marketing it might go something like this:
1. Start with your house list of email contacts. Beginning record count: 25,000
2. Mail only to those who initially double-opted in twice, and at least once on a yearly basis. Records remaining: 4,286.
3. Send email only to those contacts who have signed a waiver of prosecution. Records remaining: 389
4. Prospects born in a month ending in an “R” are notoriously fussy. Let’s not mail to them. Records remaining: 46 (we began our email collection at the November company birthday party)
5. Remove anyone who has specified in their account preferences that have nothing else to do but take offense at capitalism in progress. Records remaining: 3
6. Now go ahead and safely distribute your email but make sure whatever it is you’re selling has a one million dollar price tag, you’re gonna need it. Good news is you only need to sell one.
If we’d all put as much time and energy into answering our business phones with live humans and not so much with the perfect email, I think we’d be a little better off. Please don’t send me any emails or comments; my tender sensibilities are offended easily. I’ve got to go lay down…
Tags: emailPhillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com
Copyright © 2006-2008 Phillip Crum | Comment |
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Solid Foundation Necessary For Efficient Marketing (Dallas, TX)
I attended a local seminar last week given by ExactTarget, the world’s premier email marketing service provider. ET has a traveling medicine show and the nomadic lot stopped in Dallas. Joel Book, ExactTarget’s Director of eMarketing Education was the ring-leader and he and his crew staged a fine event.
Far and away the best thought I was able to take away from the day was a diagram of foundational marketing tactics that summed up what is needed by business of any size regarding a solid marketing foundation. A solid CRM tool and philosophy for wielding it is paramount. At the center of the matrix is a web site, an email program, and a good web search presence. Surrounding that is a competent web analytics program (not software) capable of measuring, analyzing, and optimizing your overall efforts. These are the necessary and required elements of a good marketing effort in 2008. Other channels and tactics will probably be utilized but they’re not considered foundational.
Very interesting stuff. So do you have a CRM program in place? Proud of your website or did a friend of your nephew hack it out for you? Communicate with your people via email? Prospects? When someone searches for what you do, do you show up on pages 1 and 2 of the search results? And if someone asked you what your online conversion numbers are or where your trouble spots are situated would you have a clue? We can help you with that.
Tags: crm, email, marketing, searchPhillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com
Copyright © 2006-2008 Phillip Crum | Comment |
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