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Social Media »

Social Media Definitions (Dallas, TX)
[25 Dec 2008 | Written by Phillip Crum]
Social Media Definitions (Dallas, TX)

What is Social Media?
My answer? Social Media is that group of technology tools that allows anyone with a computer and internet access to participate in, and develop online communities of people with common interests. What you do with that opportunity determines everything about the outcome.
Here’s a solid collection of additional answers to the same question. Feel free to add a comment here with your own definition.
Related Posts:How-To Begin A Blog For Your SMB (Dallas, …



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Sales Coaching »

9 Steps To A Successful C-Level Discussion (Dallas, TX)
[18 Dec 2008 | Written by Phillip Crum]
9 Steps To A Successful C-Level Discussion (Dallas, TX)

C-Level conversations got you baffled? They don’t respond in the same way as the “order-takers” downstairs, do they? So how do you talk to these people? They think about different things than the rank-and-file and they think about them from a markedly different point-of-view. Here’s 9 things to consider when talking to someone in the C-Suite.

Do your homework.
Don’t ask stupid questions, the answers to which you could have known had you done #1.
NO conversational chit-chat …



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Sales Coaching »

Why You Should Sell Based On Value Instead of Price (Dallas, TX)
[18 Dec 2008 | Written by Phillip Crum]
Why You Should Sell Based On Value Instead of Price (Dallas, TX)

One of the oldest arguments in the book! Do I sell based on my price or try and convince my prospect there’s enough value to pay more for it than my competition is charging?
Selling based on price is for cowards. Reps that are absolutely convinced of the merits of their product/service, delivery, and support package don’t feel the need to give anything away. Why should they? The goose lays golden eggs, for cryin’-out-loud. I’ve seen …



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Marketing Tools, Simple Marketing Plans »

Top 5 Things To Know About A Marketing Plan (Dallas, TX)
[5 Dec 2008 | Written by Phillip Crum]
Top 5 Things To Know About A Marketing Plan (Dallas, TX)

You opened your business and now you have to go tell someone about it. That’s marketing. Here’s a list of the top 5 things you need to keep in mind when creating your marketing plan:
1.  Right or wrong, just do something!
While it would benefit you greatly to do the right thing, doing anything is preferable to doing nothing at all. Overcome the zero inertia of “paralysis by analysis” and get in motion! Taking the first …



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Random Thoughts, Sales Coaching »

Think Positive Here Or Go Somewhere Else (Dallas, TX)
[30 Nov 2008 | Written by Phillip Crum]
Think Positive Here Or Go Somewhere Else (Dallas, TX)

What you think about determines everything else. Your attitude, and your outcome.
If that’s true, then all you have to do is determine what you want the outcome to be. Determine what it would take to acquire your goal then start thinking about that and don’t stop until you get it.
Odd that some people are not at all sure there’s a God but the same folks are quite positive there’s a devil. Or that the …



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Local Search, Marketing Tools, Random Thoughts, Social Media »

Reputation Management For SMB (Dallas, TX)
[27 Nov 2008 | Written by Phillip Crum]
Reputation Management For SMB (Dallas, TX)

If there was a large group of customers and business leaders in the next room and you had good reason to suspect they were discussing your business, would you want to know? I would. If the discussion was positive you could know what you were doing right and throw gas on that fire. Of a negative nature then you could practice some creative damage control to mitigate the circumstances, then take action to remedy the …



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Random Thoughts, Sales Coaching »

Maximizing Personal Productivity (Dallas, TX)
[27 Nov 2008 | Written by Phillip Crum]
Maximizing Personal Productivity (Dallas, TX)

I’ve always been one to crawl out of bed about 6:30-7AM if I could get away with it. Even thought the best part of the day was the later evening hours when things calmed down and I could get a few things done. There have been spurts of time where sheer excitement or enthusiasm altered my sleep patterns and work schedule but I got back to the norm as quickly as I could fearing I …



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Email Marketing, Integrated Marketing, Marketing Tools »

Database Marketing For SMB (Dallas, TX)
[6 Nov 2008 | Written by Phillip Crum]
Database Marketing For SMB (Dallas, TX)

Last post I told you how simple it could be to set up a hosted database accessible anytime, from anywhere. Even offered you a way to manage that data so you could get back to what you should be doing; selling something! Now let’s add another step that’ll do two things:

Reduce your workload even further.
Make your company more money for the dollars you’re already spending.

Still with me? We’re gonna link another program to the hosted …



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