Most companies have multiple databases: Accounting has information about sales made, money owed, past-due, credit information, and other financial data that would be quite useful and profitable to the company. The quoting software contains a wealth of data about the types of products and services the prospect or customer typically inquires about and by exclusion, glaring information about what products/services are probably going to your competitors. The sales reps each have a list of their own on their laptops because accessing the database they’re supposed to use is all but impossible if they’re not in the same building.

As the owner or General Manager of your business, the “Holy Grail” of enterprise management is one, integrated database with permissioned access for all.

Single Database, Multiple Access

One large step towards that consolidation is an online CRM system. It’s like accessing a piece of software over the internet from anywhere in the world where you can get an internet connection, because that’s exactly what it is. Imagine all of your sales reps using the service. They’ll be more inclined to use the service if they have no problems accessing it. And once they leave your employ the database won’t be going with them! Other departmental employees have access, too.

Step two in our quest for the Grail is integrating the remaining databases so that regardless of which program is utilized, that data is available—on a permissioned basis—to anyone who needs it.

Benefits of Integrated CRM

Marketing is now able to access, query, and drill-down into all available information about a prospect/customer/client utilizing our technology, and view it on our comprehensive dashboard. What does this mean? It means that now you can truly create one-to-one documents using the complete history and records available on all targeted people. This is truly one-off marketing and will propel your response rates through the roof.

Pick Up The Phone and Call Now!

214-213-7445

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Phillip Crum is the Chief Idea Officer of MarketingMeasure located at 2414 Arbuckle Court Dallas, TX 75229, and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons,Tyler and Preston, also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com.