While I much prefer to discuss ways to grow your business through marketing strategies or sales techniques, somewhere in the mix somebody’s gotta do some printing! And you gotta know what all those crazy terms mean or you could end up spending a lot of money just to feed the local landfill.
Margie Dana, reigning Queen of print purchasing and champion of downtrodden print buyers everywhere has assembled a bit of a wiki-like affair in an effort to educate the masses; the print buying masses.
Need to look up a term? Don’t wanna look ignorant in front of your print vendor? Your girlfriend? Go check out her latest online addition and feel free to make your own editorial contribution. Doesn’t printing just make you feel all warm and fuzzy?
Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com
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