I attended a local seminar last week given by ExactTarget, the world’s premier email marketing service provider. ET has a traveling medicine show and the nomadic lot stopped in Dallas. Joel Book, ExactTarget’s Director of eMarketing Education was the ring-leader and he and his crew staged a fine event.
Far and away the best thought I was able to take away from the day was a diagram of foundational marketing tactics that summed up what is needed by business of any size regarding a solid marketing foundation. A solid CRM tool and philosophy for wielding it is paramount. At the center of the matrix is a web site, an email program, and a good web search presence. Surrounding that is a competent web analytics program (not software) capable of measuring, analyzing, and optimizing your overall efforts. These are the necessary and required elements of a good marketing effort in 2008. Other channels and tactics will probably be utilized but they’re not considered foundational.
Very interesting stuff. So do you have a CRM program in place? Proud of your website or did a friend of your nephew hack it out for you? Communicate with your people via email? Prospects? When someone searches for what you do, do you show up on pages 1 and 2 of the search results? And if someone asked you what your online conversion numbers are or where your trouble spots are situated would you have a clue? We can help you with that.
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Title: Solid Foundation Necessary For Efficient Marketing (Dallas, TX)
Duration: 0:00
Submited by: Phillip Crum
Category: Email Marketing, Local Search, Simple Marketing Plans, Tracking Results
Added on: June 20th, 2008
