Solid Foundation Necessary For Efficient Marketing (Dallas, TX)

I attended a local seminar last week given by ExactTarget, the world’s premier email marketing service provider. ET has a traveling medicine show and the nomadic lot stopped in Dallas. Joel Book, ExactTarget’s Director of eMarketing Education was the ring-leader and he and his crew staged a fine event.

Far and away the best thought I was able to take away from the day was a diagram of foundational marketing tactics that summed up what is needed by business of any size regarding a solid marketing foundation. A solid CRM tool and philosophy for wielding it is paramount. At the center of the matrix is a web site, an email program, and a good web search presence. Surrounding that is a competent web analytics program (not software) capable of measuring, analyzing, and optimizing your overall efforts. These are the necessary and required elements of a good marketing effort in 2008. Other channels and tactics will probably be utilized but they’re not considered foundational.

Very interesting stuff. So do you have a CRM program in place? Proud of your website or did a friend of your nephew hack it out for you? Communicate with your people via email? Prospects? When someone searches for what you do, do you show up on pages 1 and 2 of the search results? And if someone asked you what your online conversion numbers are or where your trouble spots are situated would you have a clue? We can help you with that.

Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com