The Best Day To Distribute Your E-Newsletter (Dallas, TX)

Conventional e-mail marketing wisdom says don’t send out your e-mail distributions out on Monday or Friday, those being two of the busiest days of the week for your prospects. Inboxes are liable to be crammed full of e-mail, either from the weekend or from those trying to get in their last Cialis sales before the weekend. Either way, your e-mail stands a higher chance of falling victim to the delete button on those days. While there may be a great deal of truth to that, the premise is built upon current trends in traffic and trends in traffic change frequently.

During the crash of 1929 the only people that made money were those that headed in the opposite direction that the masses were going. While everyone was selling stocks on the way down those with sufficient means and insight were “shorting” stocks (selling stocks that they didn’t own). They made a fortune buying them back at an even lower price when the stock trended even lower. Sometimes it pays handsomely to be a contrarian and move in the opposite direction. You must consider all of the options and circumstances since this logic doesn’t always work. The circumstances have to be right.

I subscribe to approximately 40 news feeds and I have noticed that a large majority of them arrive on the same four days every week. 40 feeds is more than enough subscriptions, where there should be receipt of material from at least one of those feeds on every day of the week. But there is not. I rarely receive anything on Friday, and almost never on Saturday and Sunday. It’ll be Monday after four o’clock before I receive anything else.

Depending upon your target market Saturday and Sunday may not be a good time to distribute your feed, but it might be. Also, Monday’s are not typically good days to send out your e-mail or feed distributions for the aforementioned reasons. But I know that my e-mail and my feeds are received in separate software programs. And regardless of the of what day of the week it is I check my accounts. So as long as I distribute my feed on Monday, well before four o’clock I may very well be the only feed that shows up in my recipients account and that has to bode well for my open rate and hopefully my click through rates.

This, of course, would require some testing before I’d feel comfortable with a full scale implementation, but it is something to think about.

Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com