Contact Page? About Us? No, it’s the Home Page, right? That’s been the conventional wisdom hasn’t it? That your homepage is the most important page on your site? Never get a second chance to make a first impression, you know. If visitors think your Home Page is lame they’ll assume the rest of your site is, too, and bail out before you get a chance to make your pitch. Gotta be the Home Page.

Well let’s think about it. Your potential visitor is completing a search for something that your site offers. Is everything you offer thoroughly explained and represented with text and images on your Home Page? Or does each topic have an internal page or pages that explains it better. Probably the latter I would guess. So if all of your pages are well indexed with the search engines, which page or pages would you expect to rank better when looking for one of your topics? The internal, more thorough pages are more likely to place higher in the search engine results because they contain more content of value than does your Home Page for the topic in question and are therefore assigned a higher value by the engines.

The next step gives away the answer. The searcher will usually select one of the higher ranking serps for the topic he’s trying to find. If that selection is one of your more thorough topical discussions, which probably means it’s an internal page, the surfer is going to land on one of your non-Home Pages more often than not!

So, what’s the most important page on your website? It’s the one the searcher lands on! Sounds like you should build your site so that every page is a potential Home Page; and so you should!

Related Posts:

• A Basic Traffic Strategy For Your Website
• What is Page Rank?
• Directories Explained
• Will These 4 Questions Help Your Business Grow? (Dallas, TX)

Phillip Crum is the Chief Idea Officer of MarketingMeasure located at 2414 Arbuckle Court Dallas, TX 75229, and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons,Tyler and Preston, also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com.