Higher Postal Prices Force Market Efficiencies (Dallas, TX)

April 6, 2008 · Filed Under Marketing Tools 

Chief Idea Officer of MarketingMeasureFour very good reasons why higher postal rates in 2008 might be a good thing.

Reason #1: Higher postage pricing forces businesses of all sizes to maintain their marketing databases. This will eliminate mailings to bad addresses or vacant properties.

Reason #2: Higher postage prices force small business owners to examine their databases with a critical eye towards targeting. This means that mailers of a certain topic will only be mailed to interested participants, reducing wasted materials and resources on several sides of the equation. That would include environmental, marketing expenses for the small business owner, frustration and aggravation from receiving unwanted mail on the part of recipients.

Reason #3: Higher postage prices force more highly targeted mailings, which means response rates will improve dramatically despite fewer pieces being mailed.

Reason #4: Higher postal pricing means fewer pieces mailed, which equates to postage money saved, which will more than offset the costs of producing highly targeted pieces and the mailing presort duties.

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Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com

Copyright © 2006-2008 Phillip Crum | Email This Post Email This Post | JobSearchDocs

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