Would you place a help-wanted ad with no way for an applicant to contact you? How about placing an ad to sell your product or service—would you pay money for that ad to run with no way for your readers to buy your offerings? I see that sort of thinking a lot with small-business websites. This is direct evidence for what people think of and how they view their sites. A website is still not yet a necessary link in the modern marketing effort. Big business seems to “get it” more so than their small business cousins.
That’s a shame, though, because the web has been called “the great equalizer”. It’s the best method for putting small business on the same playing field, or at least giving them the same leverage tools, as the larger, better funded companies. Small business can least afford to ignore tools of leverage and their website is without a doubt the most powerful one in the toolbox.
So take a quick inventory of your site’s performance in the main activities of your company—lead-generation, new acccount acquisition, account retention, customer support and ecommerce. If you rate a failing grade in any of these categories then you’re not demanding the performance from your internet site that you deserve. So what’s your report card look like? Grade your paper, then give us a call.
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Title: Are You Maximizing Your Website? (Dallas, TX)
Duration: 0:00
Submited by: Phillip Crum
Category: Marketing Tools
Added on: November 9th, 2007
