You’ve got a written marketing plan. It makes sense, it’s reasonable and it fits within your budget so now the only thing left to do is put it into motion, right? Well, not exactly. But that is the next step.
Each campaign in your plan requires advance planning and preparation which should be a large part of your written plan. This is going to require some dedicated time and effort from someone on your staff and there’s the rub for most small business owners. With anywhere from 2-50 employees on the payroll it’s the rare small company that has a dedicated marketing director hired to plan, implement and measure these campaigns. Usually it’s the owner, a family member, or a friend of the family in the plumbing trade that wants to be a graphic designer that ends up piecing things together.
That’s no way to run a marketing program.
If you could afford to hire a full-time marketing director for this task you would and it would cost you a full-time salary, benefits and related expenses totaling $50-85k a year depending upon your market. Outsourcing the same tasks will cost you significantly less and that’s where we can be of assistance.
Call now at 214-213-7445. The conversation is free!
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