Simple Marketing Plans
60% or more of all small business owners don’t have a written marketing plan. Those that do typically fail to utilize them to their fullest and refer to them infrequently enough to make them almost pointless. Our answer to that is a simple approach: a written marketing plan is still necessary but it should be written and presented in such a simple form that its’ use cannot be avoided.
Here’s our approach to producing a Simple Marketing Plan:
- We’ll complete and review a short, planning questionnaire.
- We’ll develop simple goals, strategies, and tactics to accomplish them, within your budget.
- And rather than writing a lengthy volume of detail that will probably never be read, we’ll create an annual calendar of your plan that you can follow. We’ll even create a poster version for your wall so your plan will always be right in front of you.
- Then, we’ll act as your marketing management team to implement the plan with you, or for you.
Sound simple enough? Yes, a lengthy tome riddled with detail is more likely to garner the admiration and envy of your peers. But if it’s not read or utilized on a daily basis it’s nothing more than a very expensive and quite useless document.
Our finished version of your marketing plan will come to you as a simple set of Excel spreadsheets, a poster version of your plan and a direct number to your marketing manager.
Call this number today, 214-213-7445, and let’s arrange some time to talk about how a Simple Marketing Plan might benefit your business. The talk is free and the marketing plan is inexpensive. What do you have to lose?
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Phillip Crum is the Chief Idea Officer of MarketingMeasure located at 2414 Arbuckle Court Dallas, TX 75229, and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons,Tyler and Preston, also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com.
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