Think of podcasting as simply another way to package your information and reach an audience. In its simplest form it’s a short recording of information. Typically it’s either a monologue of you, the marketable resource, discussing some aspect of a topic that your target listening audience would find useful—valuable, or a conversation/interview between you and someone else to accomplish the same.

Different Audiences–Different Media

Rule #1-Match the medium used to the targeted audience. Not too many senior citizens would know what a thumb-drive is or how to use it. They’d much prefer a good, old-fashioned, printed brochure.

Different Media Each Have Unique Strengths

Rule #2-Match the message to the medium used.

• Keep podcast recordings to 3-5 minutes, the average attention span of it’s primary audience.
• Tell the listener how the point you’re making will benefit them, then tell them “why”, then “why” again!
• Incent them to contact you.
• Include several different ways to contact you and make sure to include their preferred medium.

Podcasting and You Integrated Marketing Strategy

Rule #3-Re-Purpose!

Fact is, podcasting is not as popular among potential target markets as a preferred medium as it is amongst those who love to make them. They are quite useful and fill a niche however, so don’t dismiss them for not being #1 on the list.

They reach a niche audience that prefers to listen to their information rather than read it. They can be quickly produced and distributed at tradeshows as a giveaway. The content can be printed in a brochure for mailing or other traditional distribution. A podcast library can be built on your website for anytime access by visitors as you build them. Use the content as a blog post. You’re limited only by your creativity when it comes to re-purposing and re-packaging a single message.

Need Some Help Creating Your Podcasts?

Give us a call and we can help you with the complete project from message development, recording, editing, and distribution. It’s affordable whether you want to do just one podcast or a develop an on-going series of them. The initial consultation is free when you mention you read about it on the website so you have nothing to lose and everything to gain! Call us right now at 214-213-7445.

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Phillip Crum is the Chief Idea Officer of MarketingMeasure located at 2414 Arbuckle Court Dallas, TX 75229, and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons,Tyler and Preston, also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com.