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Database Marketing For SMB (Dallas, TX)
[6 Nov 2008 | No Comment | ]
Database Marketing For SMB (Dallas, TX)

Last post I told you how simple it could be to set up a hosted database accessible anytime, from anywhere. Even offered you a way to manage that data so you could get back to what you should be doing; selling something! Now let’s add another step that’ll do two things:

Reduce your workload even further.
Make your company more money for the dollars you’re already spending.

Still with me? We’re gonna link another program to the hosted …

Sales Coaching »

Networking Group, Link_DFW, Is Worth Your Time (Dallas)
[3 Aug 2008 | No Comment | ]

Familiar with “Ning”? It’s a relatively new website that allows anyone to create their own, private, online social network. Why do that? More flexibility in access to other members, more freedom in creativity, things like that. If you’re a member of LinkedIn you already know the limitations imposed on the membership. While they’re in place for good security reasons they do place severe limitations on your access to each other, especially if you’re in …

Sales Coaching »

How-To Engage Marketers (Dallas, TX)
[27 Apr 2008 | No Comment | ]

This is an outline of the presentation I gave to developing sales reps at the Baltimore Sales Forum recently. If I have time I may expand on different segments in future posts.
You’ll find that marketing executives typically exhibit the following traits:
more open-minded
more willing to listen
busier than lower level employees
Know what they do.
@Enterprise level:
create interest in and demand for…
nurture leads
interface with sales staff
mine data to…
determine recency/frequency
increase customer share
increase lifetime value of a customer
improve retention
@VP level
@Director Level
@Manager …

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