Email: How Hard Can It Be? (Dallas, TX)

June 21, 2008 · Filed Under Email Marketing 

Chief Idea Officer of MarketingMeasureSeth Godin, master marketing pundit and velvet-throated soothsayer recently published a lengthy list of do’s and don’ts for email marketers. All good points, some of them reaching a bit, others dead on. But Seth isn’t the first to publish such a list and he won’t be the last. One of the ways you can tell a relatively simple subject is being worked to death is by the volume of similar blog and article topics and content. Most articles on email marketing don’t vary by much and in fact I contend that if we applied all the filters and rules that are offered up to sanitize email marketing it might go something like this:

1. Start with your house list of email contacts. Beginning record count: 25,000

2. Mail only to those who initially double-opted in twice, and at least once on a yearly basis. Records remaining: 4,286.

3. Send email only to those contacts who have signed a waiver of prosecution. Records remaining: 389

4. Prospects born in a month ending in an “R” are notoriously fussy. Let’s not mail to them. Records remaining: 46 (we began our email collection at the November company birthday party)

5. Remove anyone who has specified in their account preferences that have nothing else to do but take offense at capitalism in progress. Records remaining: 3

6. Now go ahead and safely distribute your email but make sure whatever it is you’re selling has a one million dollar price tag, you’re gonna need it. Good news is you only need to sell one.

If we’d all put as much time and energy into answering our business phones with live humans and not so much with the perfect email, I think we’d be a little better off. Please don’t send me any emails or comments; my tender sensibilities are offended easily. I’ve got to go lay down…

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Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com

Copyright © 2006-2008 Phillip Crum | Email This Post Email This Post | JobSearchDocs

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