Further clarification and additions to the 2003 CAN-SPAM act are in play so if you’re doing any email activity you should be aware of the notes below. This is an excerpt from “The Original Copy”, Franchise Service’s monthly news and update publication to the entire Sir Speedy Printing and Marketing Services ownership network. Probably a good idea to memorize these things, then review the original Spam laws just in case you’re ever on a quiz show or something. Here ya go.

1. The opt-out process must be streamlined so people can unsubscribe in one click and you can’t ask for additional information or a fee during the opt-out process.
2. P.O. boxes are now valid as a physical address that can be displayed in e-mail messages.
3. CAN-SPAM applies to businesses as well as individuals by defining the word “person” as “an individual, group, unincorporated association, limited or general partnership, corporation or other business entity.
4. Multiple-sender e-mails, those that are sponsored, contain advertising, or are written and sent by multiple companies or individuals, now must designate one company as the sender who will have full responsibility for removing opt-out e-mail addresses from the mailing list.

Forget prison time, the financial penalties for failure to follow the rules of proper email procedure are crippling. Make sure you follow them to the letter and that your email provider is doing the same. Assume nothing!

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Phillip Crum is the Chief Idea Officer of MarketingMeasure located at 2414 Arbuckle Court Dallas, TX 75229, and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons,Tyler and Preston, also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com.