Email is arguably the best marketing tool of all time. Love it, hate it, but it works. Use it for order confirmations, personal correspondence, business newsletters, drip-marketing and a dozen other specialized applications. Used properly email is the fastest, most direct manner in which to reach your audience.

Where To Begin Your Email Campaign?

The best email campaigns start with a good database. How can we help you there? You probably have a marketing database. Each of your sales reps carry their own list in their laptops, your accounting department has a financial history of each of your accounts and your quoting software has a wealth of information about your client’s interests. The problem has always been the fragmented nature of these data-points and the inability to utilize a collective pool of consolidated data.

Consolidate Multiple Databases

Now it’s possible to pull those individual databases together allowing us to analyze and segment the data into highly targeted lists. Only once the lists have been focused in this manner is it possible to achieve the type of response rates email is capable of delivering.

Our database consolidation and segmentation tool makes this possible. Our partnership with the premier email marketing company in the world, Exact Target, provides the next step in this 1-2 knock-out marketing punch. The lists created in our segmentation tool are passed automatically to Exact Target where the campaign is then delivered. Results are measured immediately by ET’s world-class analytic tools then passed back to our segmentation environment where additional segmentation and marketing may take place. This cycle builds a rich database from which future, highly successful email campaigns can be developed.

Our program is cost-efficient and targeted towards companies with email databases of at least 10,000 contacts. Call us today and we’ll show you how we can dramatically improve your email marketing results using your current, existing databases. 214-213-7445

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Phillip Crum is the Chief Idea Officer of MarketingMeasure located at 2414 Arbuckle Court Dallas, TX 75229, and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons,Tyler and Preston, also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com.