Digital printing, what we used to call color copying, has long been pursuing the end-goal of achieving the same or better quality as offset printing. That day is here. The quality of digital printing has in some circumstances equaled that of it’s long-time competitor for the print-for-pay dollar so what does that mean to you, the purchaser of the finished document?
For one, it means is that you now have more choices than you have in the past. Regardless of the software used to produce the document or the quantity needed or the drop-dead date when you just absolutely have to have it there’s a production method to get it done and maintain the high standard of quality you expect.
We also maintain a complete library of different paper stocks that can be used in the digital presses (yet another term for digital output!). You can have your documents on anything from 16# copy paper all the way to 120# cover stock! Just a few short years ago that was not even possible.
Okay, digital printing has achieved a quality on par with offset printing. What else can a digital press do for me, you ask. Good question. Personalization is the answer. Also known as one-to-one marketing, variable data, database marketing and a handful of other monikers that all essentially mean the same thing; that you now have the ability to utilize all of your customer (or prospect) data in your marketing campaigns.
Specific applications might include something as simple as using a target’s name throughout a document; using past purchase history for each target to suggest products and services that your target might be interested in based on those past purchases; applying an appropriate theme to a document based on gender, geography, product/service offered, etc.
It’s been well documented that the more personalized, and relevant, that a document is, the better the response rate to that campaign will be. That’s a fact. Your competitors are using this technology and if they’re not you should be! This is your competitive edge. We can do all of this for you, do it within a a budget you can afford and do it quickly. It’s available right now so give us a call.
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