Given enough money a specialist medical professional could do blood tests sufficient to tell you exactly which vitamins and minerals you should be taking and in what quantities you should be consuming each of them. A highly optimized vitamin regimen is preferred but in the absence of the necessary funds or time or both, a good multi-vitamin is far better than nothing at all. Such is the case with your website value developement. A costly, …

What Are Directories? “Directory” is the formal term for a folder.  The manilla folder on your desk holds files, or papers. That’s a real-world example of a directory and it’s file contents. Directories can have different purposes just like manilla folders can be assigned different functions but there are no native differences in the directory, or folder, itself.
If you were to log in to the back-end, the administrative portion, of your web site you would …

Building your perfect website is a lot like building a house. You need a good set of plans or you’re going to end up with a dysfunctional collection of materials that costs about the same as the house done right, but it’s unfit for anything practical. You need a set of plans.
When building a website there are a number of activities utilized to “draw those blueprints”, one of which is creating your personas.
You create a …

Measuring things is the key to improvement and measuring all-things online is critical to the success of your marketing efforts. The measuring of online activities is called “web analytics” and there are a couple of ways you can pick up knowledge in this area.
1. Here’s a couple of suggested blogs by masters in the realm of web analytics. You would do well to read everthing they write.

Avinash Kaushik’s blog, Occam’s Razor. Avinash is also the …

Contact Page? About Us? No, it’s the Home Page, right? That’s been the conventional wisdom hasn’t it? That your homepage is the most important page on your site? Never get a second chance to make a first impression, you know. If visitors think your Home Page is lame they’ll assume the rest of your site is, too, and bail out before you get a chance to make your pitch. Gotta be the Home Page.
Well …