Defining “Cost-Effective Marketing” (Dallas, TX)
By Phillip Crum | Mar 9, 2008
How do you determine if a product or service is a good “investment” of your money? How do you know if the price is a fair one for your purposes?
Too often I hear the term, “cost-effective” used as if it’s a suitable replacement for “cheap”; just a classier way to ask if something costs more [...]
A Plug For The TroubleMakers! (Dallas, TX)
By Phillip Crum | Nov 11, 2007
I hadn’t seen this until I read it on Avinash Kausik’s blog. I love it! Take a look.
Cross-Channel Cannibalism (Dallas, TX)
By Phillip Crum | Nov 9, 2007
Sounds like the Brits gone mad but the French have nothing to worry about. It’s really quite simple. Cross-channel cannibalism is when a marketing campaign intended for attracting new business ends up costing the company existing sales.
The simplest example is an unnecessary coupon offering to an existing customer. Suzy spends $100 a month with you [...]
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