On Marketing in a Down Economy (Dallas, TX)
Conventional wisdom dictates that marketing and a good sales effort are the last things to cut during a downturn in the economy. Conventional application suggests a lot of businesses didn’t get that memo.
Economic downturns are accompanied and fueled by fear. Fear puts on the brakes. Marketing is viewed as expendable and is often the [...]
Solid Foundation Necessary For Efficient Marketing (Dallas, TX)
I attended a local seminar last week given by ExactTarget, the world’s premier email marketing service provider. ET has a traveling medicine show and the nomadic lot stopped in Dallas. Joel Book, ExactTarget’s Director of eMarketing Education was the ring-leader and he and his crew staged a fine event.
Far and away the best thought I [...]
Customer Feedback, Webinars, and Process Improvement (Dallas, TX)
Couple weeks back I tried to hold a small Webinar using GoToMeeting and let’s just say things didn’t work out too well. Everyone was logged on and had a visual of my screen but the other party could not seem to connect to me with the phone conference portion of the event.
I called GoToMeeting’s customer [...]
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