“We’ve always done it this way”. The procrastinator’s creed. 10 years ago the internet was still in it’s infancy and local search wasn’t a must-have on anyone’s list. It is now.
Q: Do I have to submit my business listing to the hundreds of local directories that are out there?
A: No. You can skip this step and continue to hope people drive by and see your store. Not many of your competitors are doing this either; …

What is Social Media?
My answer? Social Media is that group of technology tools that allows anyone with a computer and internet access to participate in, and develop online communities of people with common interests. What you do with that opportunity determines everything about the outcome.
Here’s a solid collection of additional answers to the same question. Feel free to add a comment here with your own definition.
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If there was a large group of customers and business leaders in the next room and you had good reason to suspect they were discussing your business, would you want to know? I would. If the discussion was positive you could know what you were doing right and throw gas on that fire. Of a negative nature then you could practice some creative damage control to mitigate the circumstances, then take action to remedy the …