You opened your business and now you have to go tell someone about it. That’s marketing. Here’s a list of the top 5 things you need to keep in mind when creating your marketing plan:
1.  Right or wrong, just do something!
While it would benefit you greatly to do the right thing, doing anything is preferable to doing nothing at all. Overcome the zero inertia of “paralysis by analysis” and get in motion! Taking the first …

There’s no rule of marketing that says you have to wait until Jan. 1st to begin a marketing plan for your business. The lack of a formal plan of attack is probably costing your firm money right now and where’s the wisdom in allowing that to continue for a couple more months for the sake of tradition? So the rule of thumb would be, the best time to start a plan would be 6-12 months …

See if you can answer these 4 questions, then we’ll grade your paper:

Do you have a written marketing plan?
What’s the annual profit value of your average account?
How much revenue was your website responsible for in the past 12 months?
Do you know what your closing ratio is?

Finished? How’d you do? Let’s review…..
Do you have a written marketing plan? No? You just wing it, right? Rather than mapping out your trip and planning …

Conventional wisdom dictates that marketing and a good sales effort are the last things to cut during a downturn in the economy. Conventional application suggests a lot of businesses didn’t get that memo.
Economic downturns are accompanied and fueled by fear. Fear puts on the brakes. Marketing is viewed as expendable and is often the first victim of the budget axe, probably due in large part to its own history. Until less than 5 years …

I attended a local seminar last week given by ExactTarget, the world’s premier email marketing service provider. ET has a traveling medicine show and the nomadic lot stopped in Dallas. Joel Book, ExactTarget’s Director of eMarketing Education was the ring-leader and he and his crew staged a fine event.
Far and away the best thought I was able to take away from the day was a diagram of foundational marketing tactics that summed up what is …

A good campaign, marketing or military, requires thorough and proper advance planning. Try building a house without a set of proper blueprints. You’ll get what you get. Any good builder will tell you that the most important step in the building of a structure—right after the blueprints—is the foundation. If the foundation is not level then there’s nothing in the world you can do to make the rest of the house go up as it …