PMS Explained-Finally! (Dallas, TX)
Oh, please. In my world PMS stands for Pantone Matching System, the industry standard for color matching. Each color in the Pantone spectrum is assigned a permanent number so each time your refer to PMS 186 you’ll get the same shade of red.
Look at the swatch book closely and you’ll see that each number is [...]
Digital Printing, Digital Press, What? (Dallas, TX)
Confused by the terms commonly used to describe non-offset printing? Well let’s straighten that out right now. Digital Printing is the term most commonly used to describe documents produced in an electronic, non-offset environment, typically a color copier by another name. Sort of.
So is all digital printing done on a digital press, and what is [...]
Print Terminology Dictionary For Print Buyers (Dallas, TX)
While I much prefer to discuss ways to grow your business through marketing strategies or sales techniques, somewhere in the mix somebody’s gotta do some printing! And you gotta know what all those crazy terms mean or you could end up spending a lot of money just to feed the local landfill.
Margie Dana, reigning Queen [...]
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