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Articles in the Local Search Category

Featured, Local Search, Marketing Tools, Social Media »

The Way We Were
[13 Aug 2009 | No Comment | ]
The Way We Were

“We’ve always done it this way”. The procrastinator’s creed. 10 years ago the internet was still in it’s infancy and local search wasn’t a must-have on anyone’s list. It is now.
Q: Do I have to submit my business listing to the hundreds of local directories that are out there?
A: No. You can skip this step and continue to hope people drive by and see your store. Not many of your competitors are doing this either; …

Featured, Local Search, Marketing Tools, Tracking Results »

Local Directories and Why You Need Them!
[13 Aug 2009 | No Comment | ]
Local Directories and Why You Need Them!

Assuming you’ve read my post about what a directory is, I’ll spare you the replay. You know what a directory is but how about a “local directory”? You’re a genius if you said it’s a directory that specializes in local business listings. See the Google SERP below? Take a good look and tell me what you see. The search terms used were “printing 75229″. You get bonus points if you get this one right.
The Google …

Featured, Local Search, Website Architecture »

A Basic Traffic Strategy For Your Website
[4 Jul 2009 | No Comment | ]
A Basic Traffic Strategy For Your Website

Given enough money a specialist medical professional could do blood tests sufficient to tell you exactly which vitamins and minerals you should be taking and in what quantities you should be consuming each of them. A highly optimized vitamin regimen is preferred but in the absence of the necessary funds or time or both, a good multi-vitamin is far better than nothing at all. Such is the case with your website value developement. A costly, …

Local Search »

What is Page Rank?
[4 Jul 2009 | No Comment | ]
What is Page Rank?

Google’s algorithm takes over 200 variables into account, including Page Rank, to determine how much love to show your website., The Page Rank system works much like the Richter scale does. An earthquake with a Richter of 2.0 is 10 times, that’s 10 times, as strong as a 1.0. A 3.0 is 10 times stronger than a 2.0 and 100 times stronger (10 x 10) than a 1.0.
While I’m not sure of the exact …

Local Search, Website Architecture »

Directories Explained
[4 Jul 2009 | No Comment | ]
Directories Explained

What Are Directories? “Directory” is the formal term for a folder.  The manilla folder on your desk holds files, or papers. That’s a real-world example of a directory and it’s file contents. Directories can have different purposes just like manilla folders can be assigned different functions but there are no native differences in the directory, or folder, itself.
If you were to log in to the back-end, the administrative portion, of your web site you would …

Local Search, Marketing Tools, Random Thoughts, Social Media »

Reputation Management For SMB (Dallas, TX)
[27 Nov 2008 | No Comment | ]
Reputation Management For SMB (Dallas, TX)

If there was a large group of customers and business leaders in the next room and you had good reason to suspect they were discussing your business, would you want to know? I would. If the discussion was positive you could know what you were doing right and throw gas on that fire. Of a negative nature then you could practice some creative damage control to mitigate the circumstances, then take action to remedy the …

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    • Why Customers Won’t Buy (Despite Getting To Your Product Page) March 11, 2010
      Imagine you own a toy-truck company. And on your toy-truck website you sell red trucks. And blue trucks. And green trucks. And yellow trucks. And mauvish-orange trucks (ok, so I’m running out of primary colours) Which means you’ve pretty much got a Products Page with loads of trucks. So logically, or so you think, the customer will head to your website, and […]
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