“We’ve always done it this way”. The procrastinator’s creed. 10 years ago the internet was still in it’s infancy and local search wasn’t a must-have on anyone’s list. It is now.
Q: Do I have to submit my business listing to the hundreds of local directories that are out there?
A: No. You can skip this step and continue to hope people drive by and see your store. Not many of your competitors are doing this either; …

We can justify just about anything, can’t we? A good salesman knows that people  make decisions with emotion (and salesmen are the worst!) and justify those decisions with reason or logic. It’s the emotional angle that drives our want and the logical argument for it fuels the need.
We’re a sorry lot, aren’t we?
But there have to be boundaries as when Clint Eastwood says, “a man’s gotta know his limits.” So, when someone tells you that …

Assuming you’ve read my post about what a directory is, I’ll spare you the replay. You know what a directory is but how about a “local directory”? You’re a genius if you said it’s a directory that specializes in local business listings. See the Google SERP below? Take a good look and tell me what you see. The search terms used were “printing 75229″. You get bonus points if you get this one right.
The Google …

You’re busy enough trying to keep your head above water in the current market climate. The last thing you need is one more learning curve; one more area of your business that requires some of your time, patience, and probably some money, right? Well, it’s true that your online effort is at the heart of your overall marketing plan, and, yes, it’s true that almost every other aspect of your marketing plan integrates quickly with …

Your business needs a blog. It’s the hub of your social network marketing efforts so here’s a simple outline of what to do to begin:

Use WordPress and host it on your own server. Most web hosting companies now offer Wordpress through their control panels and it will automatically install for you. Do it this way and you own/control your content. Use Blogger or any of the other options that you have little control over and …

You opened your business and now you have to go tell someone about it. That’s marketing. Here’s a list of the top 5 things you need to keep in mind when creating your marketing plan:
1.  Right or wrong, just do something!
While it would benefit you greatly to do the right thing, doing anything is preferable to doing nothing at all. Overcome the zero inertia of “paralysis by analysis” and get in motion! Taking the first …