On Marketing in a Down Economy (Dallas, TX)
Conventional wisdom dictates that marketing and a good sales effort are the last things to cut during a downturn in the economy. Conventional application suggests a lot of businesses didn’t get that memo.
Economic downturns are accompanied and fueled by fear. Fear puts on the brakes. Marketing is viewed as expendable and is often the [...]
Designer Networking Groups (Dallas, TX)
Building a networking group can be a very satisfying and profitable undertaking. That pre-supposes a couple of crucial points.
That you practice a form of networking far beyond mere, “card-swapping”.
That you have the right people in your network.
Understand What Networking Really Is
Networking done properly is not about showing up at the same dull meeting each week. [...]
Higher Postal Prices Force Market Efficiencies (Dallas, TX)
Four very good reasons why higher postal rates in 2008 might be a good thing.
Reason #1: Higher postage pricing forces businesses of all sizes to maintain their marketing databases. This will eliminate mailings to bad addresses or vacant properties.
Reason #2: Higher postage prices force small business owners to examine their databases with a critical eye [...]
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