On Marketing in a Down Economy (Dallas, TX)
Conventional wisdom dictates that marketing and a good sales effort are the last things to cut during a downturn in the economy. Conventional application suggests a lot of businesses didn’t get that memo.
Economic downturns are accompanied and fueled by fear. Fear puts on the brakes. Marketing is viewed as expendable and is often the [...]
Solid Foundation Necessary For Efficient Marketing (Dallas, TX)
I attended a local seminar last week given by ExactTarget, the world’s premier email marketing service provider. ET has a traveling medicine show and the nomadic lot stopped in Dallas. Joel Book, ExactTarget’s Director of eMarketing Education was the ring-leader and he and his crew staged a fine event.
Far and away the best thought I [...]
Simple Marketing Plans (Dallas, TX)
A good campaign, marketing or military, requires thorough and proper advance planning. Try building a house without a set of proper blueprints. You’ll get what you get. Any good builder will tell you that the most important step in the building of a structure—right after the blueprints—is the foundation. If the foundation is not level [...]
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