“We’ve always done it this way”. The procrastinator’s creed. 10 years ago the internet was still in it’s infancy and local search wasn’t a must-have on anyone’s list. It is now.
Q: Do I have to submit my business listing to the hundreds of local directories that are out there?
A: No. You can skip this step and continue to hope people drive by and see your store. Not many of your competitors are doing this either; …

We can justify just about anything, can’t we? A good salesman knows that people  make decisions with emotion (and salesmen are the worst!) and justify those decisions with reason or logic. It’s the emotional angle that drives our want and the logical argument for it fuels the need.
We’re a sorry lot, aren’t we?
But there have to be boundaries as when Clint Eastwood says, “a man’s gotta know his limits.” So, when someone tells you that …

Assuming you’ve read my post about what a directory is, I’ll spare you the replay. You know what a directory is but how about a “local directory”? You’re a genius if you said it’s a directory that specializes in local business listings. See the Google SERP below? Take a good look and tell me what you see. The search terms used were “printing 75229″. You get bonus points if you get this one right.
The Google …

Given enough money a specialist medical professional could do blood tests sufficient to tell you exactly which vitamins and minerals you should be taking and in what quantities you should be consuming each of them. A highly optimized vitamin regimen is preferred but in the absence of the necessary funds or time or both, a good multi-vitamin is far better than nothing at all. Such is the case with your website value developement. A costly, …

Building your perfect website is a lot like building a house. You need a good set of plans or you’re going to end up with a dysfunctional collection of materials that costs about the same as the house done right, but it’s unfit for anything practical. You need a set of plans.
When building a website there are a number of activities utilized to “draw those blueprints”, one of which is creating your personas.
You create a …