Last post I told you how simple it could be to set up a hosted database accessible anytime, from anywhere. Even offered you a way to manage that data so you could get back to what you should be doing; selling something! Now let’s add another step that’ll do two things:

Reduce your workload even further.
Make your company more money for the dollars you’re already spending.

Still with me? We’re gonna link another program to the hosted …

Further clarification and additions to the 2003 CAN-SPAM act are in play so if you’re doing any email activity you should be aware of the notes below. This is an excerpt from “The Original Copy”, Franchise Service’s monthly news and update publication to the entire Sir Speedy Printing and Marketing Services ownership network. Probably a good idea to memorize these things, then review the original Spam laws just in case you’re ever on a quiz …

If the owner of an email address has to give permission before unsolicited email can be sent to him, how can you buy an email list? Ever wondered how that’s done? Isn’t there something called the Canned-Spam law that says you can’t do that? People that buy email address lists must be spammers, right? Well here’s how you can do it legally, and why it might not be worth the bother.
I’m no lawyer and …

Seth Godin, master marketing pundit and velvet-throated soothsayer recently published a lengthy list of do’s and don’ts for email marketers. All good points, some of them reaching a bit, others dead on. But Seth isn’t the first to publish such a list and he won’t be the last. One of the ways you can tell a relatively simple subject is being worked to death is by the volume of similar blog and article topics and …

I attended a local seminar last week given by ExactTarget, the world’s premier email marketing service provider. ET has a traveling medicine show and the nomadic lot stopped in Dallas. Joel Book, ExactTarget’s Director of eMarketing Education was the ring-leader and he and his crew staged a fine event.
Far and away the best thought I was able to take away from the day was a diagram of foundational marketing tactics that summed up what is …

A small business has to take advantage of every opportunity and angle that comes along. Small business usually means small marketing budget and while the internet has leveled the playing field, on some levels, for all players the fact remains that big business has fatter wallets and can afford to do more things on that playing field than the small business owner. So what’s an entrepreneur to do?
Leverage is the answer. Certain tools are capable …