How Much Did Your Savings Cost You? (Dallas, TX)
By Phillip Crum | May 6, 2008
So you saved a nickel on your direct mail program, huh? You should be proud. You saved your company a little change and you deserve your kudos. Or do you?
Here’s the time-tested and proven facts:
Color sells better than black and white.
Personalization improves response rates.
Data segmentation greatly improves response rates.
Doing all of the above increases the [...]
Leveraging Marketing Tools For Small Business (Dallas, TX)
By Phillip Crum | Apr 2, 2008
A small business has to take advantage of every opportunity and angle that comes along. Small business usually means small marketing budget and while the internet has leveled the playing field, on some levels, for all players the fact remains that big business has fatter wallets and can afford to do more things on that [...]
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