Ad Agency Suffers Business Card MeltDown (Dallas, TX)

July 26, 2008 · Filed Under Case Studies 

Chief Idea Officer of MarketingMeasureA noted, local advertising agency creative director called me (Phillip Crum of Sir Speedy Walnut Hill) one afternoon at 12:30 in a panic. Apparently he had neglected to order a set of business cards for the agency ownership for a meeting to be held the next morning. He needed a set of business cards fast! To compound the urgency, the cards were 100% ink coverage on both sides, full bleed, and he needed them laminated. Of course he needed them by 5:30 the same day!

Solution

This is exactly the type of situation we live for! We placed a quick call to our laminating partner to get him on board with the task. Then we told our client that we could indeed handle that for him in the time-frame requested. You can imagine he was skeptical but had no other option available to him but to cross his fingers and trust us.

The agency emailed the files at 1 o’clock. By 2:00 the file was pre-flighted, imposed and ready for the next step.

Only days earlier we had installed a Canon IMAGEPRESS 6000, Canon’s latest and best digital press. Preston Crum, Digital Production Manager, and the 6000 handled the file beautifully on the requested stock and by 2:30 the flawless business cards were output and ready for the laminator.

A quick dash to the laminator and the job was back in our shop by 4:30 ready for the cutter. Tyler Crum, General Manager, carefully cut the materials down to their finished size (no time for mulligans!), packed them and the cards were ready for pick-up in our shipping area by 5 o’clock!

Once the cards had been QC’d by another pair of eyes, I was on the phone informing the amazed client that his request had been completed with time to spare.

Summary

We consistently accept jobs (not all of them last minute fire-drills!) that other printers and vendors turn down. What was the value of this job? To us, it was the immeasurable gratitude and promise of future business we gained from a very happy client. To the client, whose employer had a meeting the next morning with one of the agency’s top clients, it was worth at least the value of his job! He’s very happy with our commitment to his business and both our relationship and business volume have improved dramatically and profitably since this event.

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Phillip Crum is the Chief Idea Officer of MarketingMeasure and is committed to the idea of helping small business owners do a better job of finding their next customer or client. He and his two sons also own a Sir Speedy Printing franchise and employ those additional capabilities in the overall marketing services menu of offerings. Phillip can be reached at 214-213-7445, or pcrum@MarketingMeasure.com

Copyright © 2006-2008 Phillip Crum | Email This Post Email This Post | JobSearchDocs

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