On Marketing in a Down Economy (Dallas, TX)
Conventional wisdom dictates that marketing and a good sales effort are the last things to cut during a downturn in the economy. Conventional application suggests a lot of businesses didn’t get that memo.
Economic downturns are accompanied and fueled by fear. Fear puts on the brakes. Marketing is viewed as expendable and is often the [...]
What Prospect Traits to Use to Select New Accounts? (Dallas)
Just answered a question on LinkedIn about what characteristics a sales rep should look for in selecting potential new accounts. Aside from the usual profile traits: gender, location, age, income, industry codes and such this is what I offered up:
1. Are they “nice” people? ( I send the mean ones to my competitors.)
2. Is there [...]
PMS Explained-Finally! (Dallas, TX)
Oh, please. In my world PMS stands for Pantone Matching System, the industry standard for color matching. Each color in the Pantone spectrum is assigned a permanent number so each time your refer to PMS 186 you’ll get the same shade of red.
Look at the swatch book closely and you’ll see that each number is [...]
northdallaswebinarversionX.jpg)