Higher Postal Prices Force Market Efficiencies (Dallas, TX)

April 6, 2008 · Filed Under Marketing Tools · Comment 

Chief Idea Officer of MarketingMeasureFour very good reasons why higher postal rates in 2008 might be a good thing.

Reason #1: Higher postage pricing forces businesses of all sizes to maintain their marketing databases. This will eliminate mailings to bad addresses or vacant properties.

Reason #2: Higher postage prices force small business owners to examine their databases with a critical eye towards targeting. This means that mailers of a certain topic will only be mailed to interested participants, reducing wasted materials and resources on several sides of the equation. That would include environmental, marketing expenses for the small business owner, frustration and aggravation from receiving unwanted mail on the part of recipients.

Reason #3: Higher postage prices force more highly targeted mailings, which means response rates will improve dramatically despite fewer pieces being mailed.

Reason #4: Higher postal pricing means fewer pieces mailed, which equates to postage money saved, which will more than offset the costs of producing highly targeted pieces and the mailing presort duties.

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Sir Speedy Receives Franchisee Satisfaction Award (Dallas, TX)

April 6, 2008 · Filed Under Random Thoughts · Comment 

Chief Idea Officer of MarketingMeasureWell we’ve done it again. Claimed another in a long series of national awards. The announcement came recently:

MISSION VIEJO, Calif., March 27, 2008 - Sir Speedy ( Web Site Executives Related Articles Google), a franchise network of printing and marketing services centers, has received a Franchise 50 Award from Franchise Business Review. This is the second year the company has received the award. Sir Speedy ranked number 23 in the Large Class, which represents franchise systems with 200 or more units. Sir Speedy also received a 2008 Franchisee Satisfaction Award in the Business Services industry category.

There’s some stout competition for this type of thing.

To measure franchisee satisfaction, Franchise Business Review surveyed franchisees from 325 franchise companies, representing 45,000 franchisees. Franchises were evaluated in five areas: Training and Support, Franchise System, Franchisor/Franchisee Relations, Financial Opportunity and Overall Satisfaction. The 2008 Franchisee Satisfaction Awards highlight those franchises whose validation among their franchisees was superior in the industry.

Read the rest of the press release right here. Gotta go; working on next year’s award!

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Leveraging Marketing Tools For Small Business (Dallas, TX)

April 2, 2008 · Filed Under Direct Mail, Email Marketing, Marketing Tools, Random Thoughts · Comment 

Chief Idea Officer of MarketingMeasureA small business has to take advantage of every opportunity and angle that comes along. Small business usually means small marketing budget and while the internet has leveled the playing field, on some levels, for all players the fact remains that big business has fatter wallets and can afford to do more things on that playing field than the small business owner. So what’s an entrepreneur to do?

Leverage is the answer. Certain tools are capable of moving more work for the same dollar than others and we absolutely must identify those tools and use them to their fullest. Lacking not only the fatter budgets of their larger cousins, small business is quite often short on man-power which makes the task of consistent marketing exponentially more difficult. Read more

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