How-To Engage Marketers (Dallas, TX)

By Phillip Crum | Apr 27, 2008

This is an outline of the presentation I gave to developing sales reps at the Baltimore Sales Forum recently. If I have time I may expand on different segments in future posts.
You’ll find that marketing executives typically exhibit the following traits:
more open-minded
more willing to listen
busier than lower level employees
Know what they do.
@Enterprise level:
create interest in [...]

Unexpected Honors Are The Best Awards (Dallas, TX)

By Phillip Crum | Apr 27, 2008

I was fortunate enough to win an award at the annual FSI Sales Forum in Baltimore this past weekend. It was the first-ever presentation of the “Don F. Lowe SalesPerson of The Year” award. I’m told the award was developed to be presented to an individual on an “as warranted basis” which means that maybe [...]

Designer Networking Groups (Dallas, TX)

By Phillip Crum | Apr 20, 2008

Building a networking group can be a very satisfying and profitable undertaking. That pre-supposes a couple of crucial points.
That you practice a form of networking far beyond mere, “card-swapping”.
That you have the right people in your network.

Understand What Networking Really Is
Networking done properly is not about showing up at the same dull meeting each week. [...]

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