What Determines How A Document is Produced? (Dallas, TX)
By Phillip Crum | Mar 23, 2008
For the past decade there has been two primary ways to produce a document: offset presses and digital copiers. Lately the quality gap between the two production methods has narrowed to the point that digital devices are being produced specifically to compete with the offset press.
Nevertheless, there are still some production elements that keep these [...]
Defining “Cost-Effective Marketing” (Dallas, TX)
By Phillip Crum | Mar 9, 2008
How do you determine if a product or service is a good “investment” of your money? How do you know if the price is a fair one for your purposes?
Too often I hear the term, “cost-effective” used as if it’s a suitable replacement for “cheap”; just a classier way to ask if something costs more [...]
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