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An Argument For Small Business Web Analytics (Dallas, TX)
[23 Feb 2009 | Written by Phillip Crum]
An Argument For Small Business Web Analytics (Dallas, TX)

You’re busy enough trying to keep your head above water in the current market climate. The last thing you need is one more learning curve; one more area of your business that requires some of your time, patience, and probably some money, right? Well, it’s true that your online effort is at the heart of your overall marketing plan, and, yes, it’s true that almost every other aspect of your marketing plan integrates quickly with …

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Click a couple, will ya!
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Personas Are The Key To Your Website’s Success (Dallas, TX)
Personas Are The Key To Your Website’s Success (Dallas, TX)
[22 Feb 2009 | Written by Phillip Crum]

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How-To Begin A Blog For Your SMB (Dallas, TX)
How-To Begin A Blog For Your SMB (Dallas, TX)
[1 Jan 2009 | Written by Phillip Crum]

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3 Reasons Why Thank-You Notecards Work (Dallas, TX)
3 Reasons Why Thank-You Notecards Work (Dallas, TX)
[26 Dec 2008 | Written by Phillip Crum]

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Why You Should Sell Based On Value Instead of Price (Dallas, TX)
Why You Should Sell Based On Value Instead of Price (Dallas, TX)
[18 Dec 2008 | Written by Phillip Crum]

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Integrated Marketing

Discussions detailing how multiple media channels work together.

Social Media

Topics discussing social media and it’s beneficial uses to the smb owner.

Simple Marketing Plans

Discussions about producing a simple marketing plan for small business owners and operators.

Website Architecture

Websites For Small Business, The Right Way!

Case Studies

Case studies of actual events performed for real clients!

Random Thoughts »

Homeowner’s Insurance Coverage, Tornadoes, and Straight Line Winds (Plano, TX)
[30 Jun 2009 | Written by Phillip Crum]

In June of 2009 a severe storm produced a series of tornadoes in Flower Mound, TX as it swept across Denton County. Fortunately, the damage confined itself to buildings, fences, trees, and homes and left people safe from harm. However, it is unsettling when violent weather strikes nearby.
If a tornado struck your town are you confident you have enough insurance to cover damage to your home, garage, personal contents and fences?
Straight line Winds Are Often …



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Random Thoughts »

Aiden Ryan Rodriguez Arrives! (Dallas, TX)
[18 Feb 2009 | Written by Phillip Crum]
Aiden Ryan Rodriguez Arrives!  (Dallas, TX)

Aiden Ryan Rodriguez made his big entry onto planet Earth earlier this week, weighing in at 7.8 lbs. and a crib-shattering 20 inches long. Mother Dorothy appears to be doing just fine, while Papa Edgar was rendered speechless for one of only a handful of times that that has ever happened in this author’s memory. No doubt that will all change soon enough! Congratulations to the Rodriguez family.
Welcome to the world, little Aiden!
Related Posts:No Related …



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Social Media »

Social Media Definitions (Dallas, TX)
[25 Dec 2008 | Written by Phillip Crum]
Social Media Definitions (Dallas, TX)

What is Social Media?
My answer? Social Media is that group of technology tools that allows anyone with a computer and internet access to participate in, and develop online communities of people with common interests. What you do with that opportunity determines everything about the outcome.
Here’s a solid collection of additional answers to the same question. Feel free to add a comment here with your own definition.
Related Posts:How-To Begin A Blog For Your SMB (Dallas, …



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Sales Coaching »

9 Steps To A Successful C-Level Discussion (Dallas, TX)
[18 Dec 2008 | Written by Phillip Crum]
9 Steps To A Successful C-Level Discussion (Dallas, TX)

p>C-Level conversations got you baffled? They don’t respond in the same way as the “order-takers” downstairs, do they? So how do you talk to these people? They think about different things than the rank-and-file and they think about them from a markedly different point-of-view. Here’s 9 things to consider when talking to someone in the C-Suite.

Do your homework.
Don’t ask stupid questions, the answers to which you could have known had you done #1.
NO conversational chit-chat …



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Marketing Tools, Simple Marketing Plans »

Top 5 Things To Know About A Marketing Plan (Dallas, TX)
[5 Dec 2008 | Written by Phillip Crum]
Top 5 Things To Know About A Marketing Plan (Dallas, TX)

p>You opened your business and now you have to go tell someone about it. That’s marketing. Here’s a list of the top 5 things you need to keep in mind when creating your marketing plan:
1.  Right or wrong, just do something!
While it would benefit you greatly to do the right thing, doing anything is preferable to doing nothing at all. Overcome the zero inertia of “paralysis by analysis” and get in motion! Taking the first …



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Random Thoughts, Sales Coaching »

Think Positive Here Or Go Somewhere Else (Dallas, TX)
[30 Nov 2008 | Written by Phillip Crum]
Think Positive Here Or Go Somewhere Else (Dallas, TX)

p>What you think about determines everything else. Your attitude, and your outcome.
If that’s true, then all you have to do is determine what you want the outcome to be. Determine what it would take to acquire your goal then start thinking about that and don’t stop until you get it.
Odd that some people are not at all sure there’s a God but the same folks are quite positive there’s a devil. Or that the …



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Local Search, Marketing Tools, Random Thoughts, Social Media »

Reputation Management For SMB (Dallas, TX)
[27 Nov 2008 | Written by Phillip Crum]
Reputation Management For SMB (Dallas, TX)

p>If there was a large group of customers and business leaders in the next room and you had good reason to suspect they were discussing your business, would you want to know? I would. If the discussion was positive you could know what you were doing right and throw gas on that fire. Of a negative nature then you could practice some creative damage control to mitigate the circumstances, then take action to remedy the …



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Random Thoughts, Sales Coaching »

Maximizing Personal Productivity (Dallas, TX)
[27 Nov 2008 | Written by Phillip Crum]
Maximizing Personal Productivity (Dallas, TX)

p>I’ve always been one to crawl out of bed about 6:30-7AM if I could get away with it. Even thought the best part of the day was the later evening hours when things calmed down and I could get a few things done. There have been spurts of time where sheer excitement or enthusiasm altered my sleep patterns and work schedule but I got back to the norm as quickly as I could fearing I …



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    • Why An Audience Matters (More Than Talent) July 2, 2009
      The cartoons before the encouragement (notice, no colour). And then, along came an audience. I was lousy at marketing. Well, let’s put it this way: I was (and still am) an outstanding cartoonist. And marketing was nowhere close to being my forte. I’d write, but I’d agonise over it. The only thing that kept me going was the [...] […]
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