Great Endings Catering started off like many small businesses. Owner Ann Rivers, a young mother at the time, began by making her signature cake rolls in an oven at her home. Unfortunately, the oven at the house was gas and did not work. Not to be discouraged, she went out and bought what at the time was a new-fangled convection oven. It was small and she had to cook the cakes one at a time. …

Here’s a link to an article every small business owner should be reading and then directing email and snail-mail to the appropriate Congresssional contacts. Apparently there’s a bill in Congress to expand the current Family Leave Act to small businesses with 15 or more employees. That’s down from the current floor of 50 employees to qualify for mandatory participation.
Imagine a 15-man business with 2 people off for up to 12 weeks at a time! That …

Google’s algorithm takes over 200 variables into account, including Page Rank, to determine how much love to show your website., The Page Rank system works much like the Richter scale does. An earthquake with a Richter of 2.0 is 10 times, that’s 10 times, as strong as a 1.0. A 3.0 is 10 times stronger than a 2.0 and 100 times stronger (10 x 10) than a 1.0.
While I’m not sure of the exact …

What Are Directories? “Directory” is the formal term for a folder.  The manilla folder on your desk holds files, or papers. That’s a real-world example of a directory and it’s file contents. Directories can have different purposes just like manilla folders can be assigned different functions but there are no native differences in the directory, or folder, itself.
If you were to log in to the back-end, the administrative portion, of your web site you would …

You’re busy enough trying to keep your head above water in the current market climate. The last thing you need is one more learning curve; one more area of your business that requires some of your time, patience, and probably some money, right? Well, it’s true that your online effort is at the heart of your overall marketing plan, and, yes, it’s true that almost every other aspect of your marketing plan integrates quickly with …

Aiden Ryan Rodriguez made his big entry onto planet Earth earlier this week, weighing in at 7.8 lbs. and a crib-shattering 20 inches long. Mother Dorothy appears to be doing just fine, while Papa Edgar was rendered speechless for one of only a handful of times that that has ever happened in this author’s memory. No doubt that will all change soon enough! Congratulations to the Rodriguez family.
Welcome to the world, little Aiden!
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Your business needs a blog. It’s the hub of your social network marketing efforts so here’s a simple outline of what to do to begin:

Use WordPress and host it on your own server. Most web hosting companies now offer Wordpress through their control panels and it will automatically install for you. Do it this way and you own/control your content. Use Blogger or any of the other options that you have little control over and …

Sales can be a tough job, especially if, as George Carlin would have said, “you’re not doing it right, man!” Here’s something you can do that works that very few sales reps actually practice anymore: write notecards. A simple, handwritten, notecard can work magic like almost no other tool available and here’s why:

No one else is doing it!It’s just not “cool” anymore to handwrite a note. It’s old-fashioned, and it’s not “techy”. Then you have …